Cross-Channel Attribution
Your attribution data should be telling you
so much more about your customer journeys.
Branch helps your bottom line by providing sophisticated customer insights and unified, cross-channel visibility.
Stop falling down the attribution rabbit hole
Branch gives you the power to connect touchpoints from every channel with conversions on any platform.
You will finally be freed from the frustration of debugging discrepancies caused by legacy attribution tools that can't tell you when one user shows up in multiple places.
More than measurement
Counting conversions is an important part of attribution, but it's only the beginning. Branch gives you the ability to recognize your customers everywhere, opening a world of new possibilities.
Know when web visitors have your app installed, and invite them to switch seamlessly to the better platform.
Stop drowning in conversions with no source data, just because your attribution tool couldn't see the initial touchpoint.
Improve conversion rates by connecting with users in the right channel and at the opportune moment, based on their prior activity.
Escape from the limitations of incomplete data
Your customer journeys are fragmented across channels and platforms, but traditional attribution systems are unable to connect the dots because they see each fragment as a different, anonymous user.
Branch stitches all of these identity fragments back together. The result: accurate measurement and personalized user experiences across every channel and platform.
Build bridges instead of counting beans
Legacy attribution providers are in the ad business. They tell you how much to pay each month, and which campaigns drove the most clicks. This is important to know, but it's far from the whole story.
Branch is different.
Our goal is to help you create authentic connections with your customers through amazing user experiences. We don't exist to sell retargeting data, and won't charge you more just because you drive more conversions. We care about the same thing you do: happy, engaged, retained users.
Everybody that we met seemed very eager to help develop solutions tailored specifically for our company.
Amanda Goetz
Director of Consumer Product Marketing
Two steps to
better attribution
Start tracking all of your touchpoints.
User journeys happen across channels. To get accurate attribution, you need to measure all of them. Fortunately, Branch has been powering flawless cross-channel user experiences for years, which means our links have a proven track record of working everywhere.
It's a win-win solution: integrating Branch into each additional channel will increase your attributed conversions by up to 30%, and give you improved user experiences that will keep customers coming back for more.
Stop letting conversions slip past.
Channel Guide
- Ads Attribution
Learn about Universal Ads - Email Measurement
Learn about Universal Email - Web Measurement
Learn about Journeys and website tracking - Referral Attribution
Learn more about referrals - Social Measurement
Learn about Branch for social media managers
Platform Guide
- Native Mobile Apps
See our mobile SDK documentation - Desktop and Mobile Web
See our web SDK documentation
Cohort analysis for everything
Unlock the true potential of cohort analysis as a tool to report on campaign results AND improve performance over time, without needing to hire a data science team.
Stop limiting yourself to the single-channel, single-platform cohort reports available through legacy attribution systems. Branch's cross-platform, cross-channel cohort analysis gives you apples-to-apples comparisons for all of your marketing campaigns, no matter where they happen.
Have your cake and eat it too
Branch's attribution solution offers all the basics you expect from a mature attribution system.
Branch has seamless integrations to plug into your marketing, product, and data stacks. No complicated engineering work required.
Stop using different tools for different platforms. Branch helps you see the impact of your campaigns across web and app in one place.
Set the custom attribution windows best suited to your campaigns, down to the individual link level.
Clicks don’t tell the whole story of your ad performance. Get visibility into ROI not just when users click, but also when they view.
Compare all your marketing channels—including web, email, ads, social, and more—in one place.
See where clicks, installs, and conversion events occurred. Segment by device, platform, channel, campaign, and more.
Your data is yours, and you can get it via turnkey integrations, robust APIs, webhooks, and CSV exports.
In addition to blocking industry-wide generic fraud, dynamically block advanced fraud with a flexible rule system that supports highly custom needs.